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who are you? Who cares?

Developing a personal brand Often people ask me about personal branding and are taken aback when I ask them these two simple yet very important questions. Personal branding has become somewhat of a buzz word in this day and age full of influencers and social media stars; but personal branding isn’t about your follower count, heck it isn’t even about …

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Preventing Folic Acid Deficiency in Pregnancy Chat w/ Dr Jacqueline Darna

Pregnancy can be a tough time on your stomach, food intake and energy levels. A healthy balanced diet is imperative, but supplementation, especially folic acid, is also key for a healthy pregnancy and a healthy baby. Dreaming of Baby speaks with Dr. Jacqueline Darna, CEO and Medical Inventor of NoMo Nausea with whom we discussed the importance of folic acid …

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Identity bias in marketing: the powerful influence of self-perception on consumer behavior

What your customer believes about themselves determines the likelihood of them buying your product or service. Consumers are more likely to purchase products or services that align with their self-concept, values, and beliefs. There is a psychological barrier to cross when your product or service is out of alignment with your client’s identity. As an example, if your target believes …

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5 Bite-Sized Tips for a Customer-Centric Marketing Approach

A customer-centric marketing strategy can make all the difference between your business succeeding and failing. The concept is simple: walk a mile in your customer’s (or potential customer’s) shoes. By focusing on understanding and meeting the needs of your customers, you can foster long-lasting relationships and drive growth. Read on for five bite-sized tips to help you gain a better …

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Get to know Rising Starr Horse Rescue ~ Peter Gray

Rising Starr Horse Rescue in Wilton Connecticut rescues horses from kill pens and other terrible situations, lovingly rehabilitate these gentle animals, and help them to live meaningful lives with dignity. Much of the care and labor is provided by volunteers in the community by riders and non-riders alike. I was introduced to Rising Starr by my 9-year-old daughter, Willow Gray. …

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Get to know Sea Shepherd Conservation Society with Brandon Wachs

“My favorite animal charity is THE SEA SHEPHERD CONSERVATION SOCIETY. As a surfer and occasional diver, I spend a lot of my time in the ocean and I have witnessed first-hand the destruction happening in our waters. Seashepherd is an international non-profit organization and their mission is to conserve marine wildlife and ecosystems. They work tirelessly to protect our oceans …

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Expressing myself freely epitomizes my existence. ~ Jai Emm

I have an inherent and insatiable need to do exactly what I want to do at all times. I have too much faith in my intuition to have a distrust for my own vision for myself.As a black woman and an independent artist, I encounter attempts to silence me almost daily. So much that I’ve found strength in my silence. …

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“I think we should be able to discuss everything dear and important to us” Tina Nikolovska

For me, freedom of expression means the ability to express my beliefs, ideas, opinions, and emotions without being censored or shamed by society about it. However, I don’t think freedom of expression equals the right to hate speech. Overall, I think we should be able to discuss everything dear and important to us, but without voicing our hatetowards certain groups …

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