Marketing

4 tips for picking a name for your business.

Choose a protectable name.  Your business name should be something you can trademark. Visit USPTO.GOV  for more information on the type of business names that qualify for protection. Ensure no other business exists with an extremely similar name, a simple Google Search & Trademark search on USPTO should help. You can always add a descriptor alongside a unique business name. …

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5 Tips to help you get found on search engines.

If you don’t have one get a google business listing and optimize it with relevant search terms. Starting out focus on longer phrases like “Crescent Wedding Floral Bouquet Orlando” vs “Florist Florida” Don’t waste title on things people don’t search on – such as “Welcome to our website” “Best Wedding Florist in Chicago” Link to important pages inside your menu, …

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5 Reasons You Can’t Afford to Ignore AI in Marketing Anymore

  Adapt to the changing SEO game: The coming months will bring significant shifts in SEO, and mastering AI marketing tools as well as AI-enhanced search is crucial to stay in the game. Don’t fall behind in the AI era; it’s time to level up. Keep up with competitors: Your rivals are probably already using AI, so don’t let them …

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Differences between Vision and Mission Statement for Small Business

Do you need a Vision & Mission Statement? Yes. Countless articles discuss the differences between vision and mission statements, and they all emphasize how important both of these are for businesses, big or small. Brace yourself for a shocking revelation: it’s actually okay to update or refine your vision and mission statements from time to time, especially if you’re running …

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Developing deeper relationships with cold leads. – Marketing Automation?

How can marketing automation help my small business? There are many benefits to marketing automation, most revolve around reducing workload by making the things you already do work on autopilot. The biggest benefit to most small businesses is that it not only reduces workload but also allows you to do more for your clients than you are currently doing with …

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Facebook Fan Count – Your worst metric for measuring success

The sad truth about Facebook Fans Once upon a time … Facebook Fans A long time ago on a social platform, that you still use, there was a benefit to gaining fans for your Facebook page. Over the years Facebook changed their algorithms and a page like became as irrelevant as a post like. Don’t get me wrong a page …

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